Wednesday, July 9, 2008

The Art of Cleaning

Speaking of corporations and their PR marketing campaigns. Green Works, a Clorox Company and maker of "natural cleaners," worked with Paul "Moose" Curtis on a graffiti art project.

Using Green Works products, created "reverse graffiti" by cleaning dirt off walls.



Like my last post, I'm on the fence. Conceptually, I like what the idea of "reverse graffiti," and its ephemeral qualities, and I'm a big fan of the director, Doug Pray (Scratch, and Infamy).

It's just...

I'm just not sure how to feel when street art goes corporate.

Source: Blogthousand!

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