If your brain could vote, who would it vote for?

I just put down Malcolm Gladwell's Blink late last week. In the book, Malcolm spends a significant amount of time talking about the Implicit Association Test.

For those of you new to IAT:

The Implicit Association Test (IAT) is an experimental method within social psychology designed to measure the strength of automatic association between mental representations of objects (concepts) in memory. The IAT requires the rapid categorization of various stimulus objects, such that easier pairings (and faster responses) are interpreted as being more strongly associated in memory than more difficult pairings (slower responses).

It's amazing how the subconscious is trumped by our consciousness. The team recently designed an IAT to get at people’s hidden political biases. Test takers are asked to associate photographs of candidates with words like positive words like “Love” and “Happy” or negative words like “Hate” or “Angry.”

Find out what candidate your subconscious wants here.