Ethnography and Design [Innovation]

It's been a great couple days here at Berkeley. I'm constantly inundated with new ideas. I've been truly amazed at the ad hoc conversations that occur within the interstitial time between meetings and classes.

One topic that has gotten me really excited is the concept of design thinking. As once an aspiring graphic designer, I have always been fascinated with design. It is the last mile between us and utility.

One core component of design thinking centers around tying cultural analysis and ethnographic observation to create big "I" insights. The following is a great short video on how design thinking was used to design the future of sustainable fishing:


Design Ethnography from Central

HT: Youngandbrilliant