This is an old but great campaign. The original concept, launched in 1983, were white sneakers sold with tools for individuals to customize it as they saw fit.
Fast forward about 20 years. To relaunch and promote adicolor, adidas commissioned a series of directors to create specific shorts. There are seven shorts from a slew of directors--Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY.
A nice touch small touch is how they reserved URLS based on the colors RGB code:
- White: www.r255g255b255.net
- Yellow: www.r254g245b006.net
- Green: www.r006g146b071.net
- Pink: www.r243g197b208.net
- Blue: www.r023g075b158.net
- Red: www.r213g037b053.net
- Black: www.r000g000b000.net
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