With the help of Crispin Porter + Bogusky, Burger King has been making inroads with its viral marketing tactics. A huge part of their success has been their unconventional marketing tactics to create and bolster the brand image.
In early November, a friend of mine found a wallet on a busy Chicago street. Accompany a clean dollar bill was a faux driver’s license of the King and a BK Crown card. The wallets are part of their reverse pick-pocket campaign.
Not be beaten by Britney Spears or Alan Cumming (Nightcrawler in X2, Piers in Spice World, Boris Grishenko in Goldeneye), the King joins the "celebrity" fragrance bonanza. You can get a whiff of “flame-broiled meat” thanks Flame, by BK. Meghan Daum explores the primal relationship between man and meat, but notes that the l’eau pour homme can only be bought in unique spots:
Cross-posted from BizKGYou have to buy it at a Ricky's drugstore in New York, which has an exclusive deal, or on Burger King's "Fire Meets Desire" website, which features its king mascot reclining by a fire and clothed in nothing but an animal fur. Make that, you had to buy it at those places. By Monday, it was sold out at both and going for $73 and up on EBay.
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