While living in DC, I was lucky to be part of a film festival. What continually amazes me is the depth and quality of amateur work out there. Given the high cost of making mass consumptive media (like movies and commercials), its no wonder that companies rarely bet on an unknown director.
Film festivals, especially the strappy small ones, seek to showcase emerging talent and their unique stories. For example, a Paris-based production company Mr. Hyde has launched The Hyde Tube, which provides an online venue for directors to have their work juried.
There are two things I like about the project:
- Creation of a Marketplace: Mr. Hyde, hopes that the Hyde Tube will becoming a marketplace where clients can find source new talent (and probably for a cheaper cost). In effect, Mr. Hyde is trying to remove the middlemen in the process--for a nice price"Clients will contact The Hyde Tube in order to pass on a project to a specific director, who is then free to decide whether or not to accept it. If accepted, the director will write a treatment or make an animated test within 3 to 5 days. For this work you will receive approximately 500€.
If the client is happy with the treatment and decides that the director will make the film, The Hyde Tube will connect the director with the client, and Mr Hyde or one of its affiliate studios will oversee the production until the film delivery."
- Visualization of Content: With a reported 100 directors, I was deeply curious on how they were going to help clients scroll through all the content. The use of screenshots allow the clients to scan multiple aesthetics efficiently.
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