There are a couple trends in this year's summer blockbuster movies. It's going to be in 3D and it's going in IMAX. Most of us think of IMAX in its traditional 60x80 foot screens. However, in a move that will invariably cause some blowback, IMAX is allowing its name on 25x58 feet screens. It's no small difference:
With 72 of the 138 "IMAX" screens are in the smaller size, there is going to be a good number of angry moviewatchers. Talk about brand dilution.
Actor/Writer Aziz Ansari, of Parks and Recreation, recently posted an angry, profanity-laden post about the bait and switch.
What is surprising is that the response from the CEO:
“The overwhelming majority of comments on that guy’s blog this morning, more than 90% of them, are vehemently disagreeing with him. And consumers are confirming this with their continued purchases of tickets.”
Read Aziz's response here.
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